1. Set Your Goals and Objectives :
What do you want to get out of your new site? The first step of every redesign is to analyze what you want out of your updated site. This not only helps you centralize your efforts but also helps determine if you need a redesign at all.
Prepare a list of specific and actionable objectives you plan to achieve through a redesign. Set your calls to action. Your goals can be something like: increasing your web traffic, decreasing bounce rates, etc.
Now, the other big question is deciding if you have the right Content Management System (CMS) powering your website and its design. CMS is a web platform that allows users to centralize data deletion, publishing and modification(s) on a single back-end interface.
2. Developing a (UCD) User-Centered Design :
UCD focuses on having a deep understanding of your potential customers, their requirements, values, abilities, and limitations.
According to Statistic, more than 50% of all web traffic comes from mobile devices – a number that will only increase going forward. Implementing a responsive design while redesigning your website triggers content to automatically size to the device based on the screen size.
3. Focus On Your Content :
The content should be fresh and the information provided within should be effective and sustainable. Finally, the goal is to help users find the data they are looking for. The re-designed content should be user-focused and contain concise messaging that helps – rather than challenges – the desired action you want visitors to take.
4. Ensure Website Layout Resourcefulness and Adaptability :
The web design should have an element of acceptableness to it. You can either change the entire content or, if necessary, tweak things to keep it fresh. With minimum effort, you should be able to change a lot. The point is to create a website environment that allows for versatility.
5. Developing a Post-Launch Strategy :
It is important to have a complete planned strategy that takes advantage of your allotted versatility. The designed CMS – Content Management System should not only enable change, but it should be backed by a team with the ability to review the analytics obtained from the redesign and implement follow-up strategies by connecting these results with the rest of your digital marketing strategy (e.g. Email Marketing, Social Media, Search Engine Optimization, etc.).
Many eCommerce solutions brands around the world rely on StealthTechnocrats to develop websites that trigger customer engagement. StealthTechnocrats is a boutique eCommerce solutions expert and an award-winning website design agency with wide-ranging experience working with wholesale and retail clothing boutiques to increase their online presence and boosting their sales to grow their businesses online.
From conducting the discovery process that combines proficiency in design and digital strategy to create an eCommerce solutions website that meets your needs to help your organization grow, all the way till post-launch optimization … StealthTechnocrats supports you every step of the way.