- Posted by: Stealth , 2024-08-16
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In 2024, there would hardly be anyone who hasn’t heard of RummyCircle, yes, we are talking about the one who recently launched Hrithik Roshan as their new brand ambassador. It has been in the Indian RMG industry for 6 years now and all these years have been a hit! Do you know what is the secret behind their success? It's the constant dedication to making people aware that Online Rummy is legal and safe in India. So, what if we say, you can also build your own online Rummy business just like RummyCircle? This blog will help you break down some important aspects of the Indian online Rummy market and how you can make your brand stand out.
Understanding the Rummy Market in India
If we look at the stats, the Indian Rummy market was worth 335 million US dollars back in 2019 and it can reach up to 1.4 billion US dollars by the end of 2024. Yes, you have guessed it right. The COVID years happen to be the turning point here. As people were bored in their houses, they started exploring real money-gaming options that were safe and reliable like Rummy.
But have you ever wondered why this craze never stopped? We mean; we are out of the COVID-era, right? Well, the Covid-19 went but the popularity of online rummy stayed because brands never let their users lose interest. Let’s take RummyCircle for example. Have you seen their campaigns like “Jeeto RummyCircle par”, and “Apna Game Dikhao”? There is only one thing they are focusing on and that is online rummy is all about skills and it is legal in India.
These campaigns have successfully brought people out of the misconception that online Rummy is gambling, and can make people face legal consequences. So, do all these things ensure that it is the right time for business to invest in an online Rummy app? Yes, it is. The audience is huge but reliable platforms are pretty limited. So, if you can launch an Online Rummy app that is feature-rich, multi-functional, and reliable, It can do wonders for your business.
So, that being said; let’s discuss how you can successfully develop an online Rummy platform for your business and what are the things that you need to take special care of.
Developing Your Online Rummy Platform
No, don’t try to be a superhero and do everything all by yourself. You are a business owner, right? So do business and let professionals handle the development part. Yes, even if you have development knowledge. See, we are not saying that you cannot develop an app for your Rummy business. It's just that, the development is a very long and a bit complicated process. You might know about marketing tactics but when it comes to conceptualizing the design, developing features, creating secure payment options, etc. professionals understand these better.
But it does not mean that you will leave everything on them and then receive a product that is nothing like your expectations. You must be aware, you know. Don’t worry, we have a solution. Do one thing, follow the below-mentioned development process irrespective of what developer you are working with and see how smooth it becomes.
Hire Developer
Okay, so the first step of the development process starts by hiring a developer. There are various Rummy Game Development companies that you can find online. Go through their services, have a meeting with them, set a budget and if it fits right, finalize.
Licensing:
The next step is to complete the regulatory compliance of your online rummy app. Get yourself accustomed to the Indian gaming laws and register your brand. Then, contact the Company Registrar General of India and get a license.
Game Conceptualization:
Now comes the most awaited and exciting step which is conceptualizing your online Rummy app. Sit with the team of developers and communicate about how you want the app to look like, and what features you want, you can also ask them for their input to make the product unique.
Design and Development:
Once the ideas are shared, the front-end and back-end development begins. Ask your developers for features like cross-platform functionality with a lightweight UI design, this way, your app will run smoothly on all devices. Oh! One more thing, don’t forget about multiple payment options and anti-fraud solutions, these are very important.
H3 Marketing and Launch:
After your online Rummy app is ready and all the performance tests are done. It’s time for marketing. You can start by running campaigns, work on SEO, or take the help of Affiliates as well. Targeting social media would be the best as people spend most of their time on mobile phones shuffling through Instagram, Facebook, YouTube, etc.
Remember, you need to create a fanbase even before the product is launched which means that you need strong and consistent marketing. After that, you can launch the product and focus on further improvements to retain the audience.
How Stealth Technocrats Can Help You in Your Online Rummy Business?
Stealth Technocrats is a leading online Rummy Game Development company helping businesses with their development needs since 2014. Yes, we have been in the industry for 10 years now and we have successfully served 3000+ customers around the world.
All these years of game development have taught us how drastically the online gaming industry is changing and how easy it is to lose a user base. One less feature, one security negligence can make your audience choose some other brand. Therefore, businesses need to take care of the constant improvement of the product and we take care of this improvement for you.
Our Rummy game development solutions provide you with cutting-edge rummy software solutions like 3D rummy games, rummy for iOS and Android, White Label Rummy game solutions, and many more.
When you work with us, your needs are our inspiration and motivation. You have the full flexibility of designing the unique features or UI design that you want in the Rummy game, our skilled team of developers will not think twice about turning those ideas or designs into reality.
Moreover, Stealth Technocrats provides customized development solutions for your online Rummy business in India. Be it private table mode, different Rummy versions in one app, live chat options, or crypto-based Rummy games, you will get all in our Rummy software. Here, we believe that our clients’ new ideas can lead to the development of a Rummy game that is the only one in this market.
We are not asking you to trust us blindly, try us first! We would be there with you from the designing to the testing of the Rummy app 24/7 and yes, you don’t need to go somewhere else for further improvements, we will handle that as well. So, let’s meet on the other side!
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